The competition in the coating industry has intensified, and the coating industry has been changing in response to the situation, deriving the following seven major development trends:
(1) Enter the high-end product market
Industry insiders pointed out that by observing and studying the market situation of last year's coating market and the corporate trends of major paint brands, whether it is a first-line brand or an emerging brand in the future, it will make great efforts to develop high-end coating products. On the other hand, with rising costs and continuous compression of profits, the pressure on enterprises is increasing. Therefore, high-end products with large R&D profits have become the first choice for many enterprises.
The competition in the coating industry has intensified, and the coating industry has been changing in response to the situation, deriving the following seven major development trends:
(1) Enter the high-end product market
(2) Shift to a consumption mode that focuses on both quality and service
No matter how society changes, quality and service, as two important considerations for product consumption, are difficult for consumers to change. The change of consumer consumption concept makes consumers pay attention to the practical value of products while paying equal attention to their high-quality after-sales and service when purchasing coatings. This consumption point requires enterprise producers to improve productivity, enhance the actual market competitiveness of products, and improve the competitive environment of coatings in the market.
(3) Focus on brand management of the coating industry
In recent years, it has maintained a relatively rapid development, which also means that the competition within the industry is becoming more and more fierce, and it is very important to pay attention to brand building. At present, there are already a few enterprises with advanced awareness that have begun to pay attention to this area, create their own brand characteristics, and improve the popularity of products.
(4) Strengthen online marketing
With the continuous development of the Internet, the coating industry needs to break through the traditional marketing model, pay more attention to network marketing, strengthen brand publicity with the help of new media, and improve consumers' awareness of the brand.
(5) Customized demand to increase personalized customization
It has become a craze in other industries, and the coatings industry should also learn from it. Especially in the case that the post-80s and post-90s generations have become consumer-led, the demand for personalization is bound to increase. Therefore, customized products will definitely be the future development trend.
(6) Innovation to enhance the degree of differentiation
The coatings industry is currently facing a serious problem of homogenization, which makes consumers often overwhelmed when buying. Affected by this, coating companies need to have more innovation in the future, and they can also do fine first in terms of development strategy, and then do large, seeking differentiation in strength.
(7) Consumption patterns pay attention to green environmental protection
The seventh and most crucial point is that under the condition that the country pays great attention to environmental protection, people begin to consider their own safety more while protecting the environment. Therefore, people have begun to pay more attention to the environmental safety of coating products, especially furniture. The coating industry should produce more environmentally friendly and healthy products.
Only by doing this can we attract more consumers, strengthen and expand the brand, and enable the industry to achieve sustainable and healthy development.
