No matter what industry, there are always one or two off-seasons a year, with few orders, low sales, and a sluggish market. There is an industry saying: "Catch sales in peak season, do market in off-season!" Therefore, it is the last word to stabilize old customers, develop new customers, and do a good job in the market in the off-season. Share a few off-season coping methods, and hope that paint agents can also be successful in the off-season!
Point 1: Promote hot-selling new products
In the off-season of the paint market, in order to stabilize old customers and develop new customers, it is imperative for paint agencies to launch powerful new products, and the characteristics and advantages of new products are the biggest highlights to attract customers. When competitors are recuperating in the off-season, it is a good opportunity not to miss the opposite and promote hot new products to effectively seize market share.
Point 2: Insist on appropriate promotion
How to increase sales in the off-season? Running promotions is a good option. However, regular simple price reduction promotion will hurt the brand, causing many adverse consequences, for example, regular price reduction promotion stimulates customer consumption, things are extremely opposite, easy to reduce the charm of the product itself and amplify the low price, so that customers form the inertia of low-price purchase, once the price rises, customers can not accept and reduce consumption desire; Severe cases will also give customers the illusion of inferior low-price promotion, bringing irreparable damage to the brand. Therefore, paint agencies should adopt appropriate promotion methods, which can increase the added value of products or provide preferential promotions, which can increase sales without harming the brand and meet other needs of customers.
Point 3: Expand customer source channels
The paint market in the off-season is calm, it is a good time for paint agencies to set sail, and it is wise to expand customer source channels and lay a good market foundation for the future peak season. For customers, we can not only focus on large provinces, cities, and towns, but also counties, townships, and rural areas are also customer source channels that cannot be ignored. Although these places are small in small quantities, they can also accumulate into a lot, and the all-round coverage outlets formed in the later period can bring unexpected market effects. Xiaobian feels that in addition to increasing sales in the off-season, it is to expand the market, and the latter is more important. Imagine that no matter how high the sales are, the customer source channels are so little, and there is still room for development. However, if the source channels continue to expand, a higher breakthrough in sales is just around the corner, and the future development is also limitless.
